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Digital Marketing Process

Step 1: Discovery

  • Understand the Business
  • Understand the Target Geographical Locations
  • Understand the Target Customers and their Personas
  • Understand the Competitors through Competitive Analysis
  • Perform the required Market Research


Step 2: Analysis and Building Strategy

  • Review the current performance of the business
  • Check if there is any existing SEO being performed
  • Check if there is an existing web presence
  • Start with Building the Strategy according to the current performance
  • Based on that, Start with SEO, SMM, SEM as needed
  • Setup Goals According to the Strategy


Step 3: Website Recommendations

  • If the website exists, review and make recommendations
  • Optimize the website accordingly
  • If there is no website, First create the one fully optimized


Goal 1: Getting on Page-1 on Google

Step 1: Onsite SEO

  • Perform the Keyword Research and finalize Target Keywords.
  • On-page optimization and internal linking structure
  • Optimize Meta Tags
  • Website Speed Optimization
  • Sitemap Creation and upload
  • Robots.txt Creation and upload
  • Overcome the factors which detected during Website Analysis.
  • SEO Friendly URL Structure Optimization


Step 2: Ongoing Offsite SEO

  • Search Engine Submission
  • Social Bookmarking
  • External Blog Creation
  • External Blog Content Writing
  • External Blog Posting
  • External Blog Promotion
  • Web Blog Posting
  • Web Blog Content Writing
  • Web Blog Promotion
  • Guest Blogging
  • Press Release Content Writing 
  • Press Release Submission
  • Business Listing


Goal 2: Social Media Presence and Promotion

Step 1: Social Media Strategy

  • Social Strategy Development
  • Social Media Consulting
  • Finalizing the Platforms such as Facebook, Twitter, LinkedIn, Instagram based on Business relevancy


Step 2: Business Page Creations and Management

  • Create Social Networking Business Pages
  • Work on increasing followers, likes
  • Community Engagement
  • Weekly Reportings


(Optional) Step 3: Paid Advertising

  • Plan and build-up strategy for paid advertising
  • Run the paid ads as required.


Goal 3: Pay Per Click Google Adwords

  • PPC Strategy Development
  • PPC Research
  • Campaign Setup
  • Turnkey PPC Campaigns
  • PPC Optimization
  • Weekly Reportings

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